Industries
Crypto & Web3
Compliant acquisition for exchanges, wallets, and DeFi protocols
The crypto and Web3 space moves fast — and regulatory requirements are evolving in parallel. We help exchanges, wallets, and crypto services build acquisition programmes that grow user bases compliantly as the regulatory environment continues to develop.
Challenges
Key Challenges in This Market
The obstacles that prevent most brands from scaling acquisition in this vertical — and how we address them.
Advertising Platform Restrictions
Google, Meta, and Twitter/X have varying and frequently-changing restrictions on crypto advertising. Maintaining compliant, active accounts requires specialist expertise.
Regulatory Uncertainty
MiCA in the EU, FCA registration in the UK, and emerging requirements globally mean compliance requirements are evolving quickly. Programmes must be built to adapt.
User Trust
High-profile exchange failures and scams have made crypto audiences more sceptical. Acquisition messaging must build credibility, not just generate clicks.
Community vs. Paid Acquisition
Crypto audiences respond differently to traditional paid acquisition. The most effective programmes combine community-building with performance channels.
Our Approach
How We Help
The services we deploy for clients in this sector — each designed to address the specific challenges above.
Client Results
What Our Clients Achieve
We launched a compliant EU acquisition programme for a regulated crypto exchange — achieving MiCA-compliant advertising across 8 EU markets while growing verified user registrations by 180% in 6 months.
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