Turn registered users into long-term, high-value clients
Lifecycle automation, reactivation sequences, and personalised nurture flows that maximise customer lifetime value. We integrate with your existing CRM or build the right stack from scratch — designed for the specific compliance requirements of regulated financial brands.
25-60%
LTV improvement typical
3x
Reactivation rate vs. manual outreach
100%
Regulatory-compliant templates
The Challenge
What most brands get wrong
In regulated industries, the gap between registration and first deposit — or between first deposit and second — is where the majority of potential lifetime value is lost. Most brands don't have the automated infrastructure to systematically close these gaps, relying instead on manual outreach that doesn't scale.
Our Approach
How we deliver results
A structured process designed for the specific demands of regulated financial markets.
Lifecycle Mapping
We map every stage of your customer journey from registration to churn, identifying the highest-value intervention points.
Segmentation Design
Behavioural, demographic, and value-based segments that enable genuinely personalised communication at scale.
Automation Build
Email, SMS, push, and in-app sequences built in your CRM — covering onboarding, activation, upsell, and reactivation.
Compliance Review
All communication templates reviewed for regulatory compliance before deployment — GDPR, MiFID, MGA, and UKGC requirements.
Continuous Optimisation
A/B testing, send-time optimisation, and monthly performance reviews to improve conversion at every stage.
FAQ
Common questions
Let's Talk
Ready to improve your crm & retention?
Talk to our team about a tailored programme for your brand. We work with regulated financial businesses across forex, iGaming, and fintech.