Industries
Fintech
Customer acquisition for neobanks, payments, lending, and wealth platforms
Regulated fintech brands face a specific challenge: acquiring high-value, KYC-ready customers in a market where advertising policy and regulatory requirements are both strict and evolving. We build acquisition programmes that grow your user base without creating compliance exposure.
Challenges
Key Challenges in This Market
The obstacles that prevent most brands from scaling acquisition in this vertical — and how we address them.
KYC Drop-Off
The gap between app download or sign-up and completed KYC verification is where most fintech brands lose the majority of their acquisition investment.
Advertising Policy Complexity
Financial product advertising on Google and Meta requires pre-approval, specific disclaimers, and restricted targeting — which most generic agencies cannot navigate.
High Customer Acquisition Cost
Fintech CAC has increased significantly as the sector has matured. Without performance-focused programmes, brands pay media costs without matching LTV.
Competitive Differentiation
The fintech market is crowded. Acquisition messaging that resonates and converts requires deep understanding of your product's genuine differentiators.
Our Approach
How We Help
The services we deploy for clients in this sector — each designed to address the specific challenges above.
Client Results
What Our Clients Achieve
We helped a Series B lending platform reduce their CAC by 38% while improving KYC completion rates by 52% — through a combination of intent-based lead generation and automated onboarding sequences.
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